01
Find the angle
AngleLume turns product facts, audience insight, and proof into distinct creative hypotheses—not five rewrites of the same idea.
CREATIVE PRODUCTION, REFRAMED
Turn one product into angles worth testing.
AngleLume transforms your product, footage, and offer into distinct video-ad concepts you can direct, edit, and render in one workspace.
Hearthglass Botanics · Fictional example product
Fern & Dew Morning Serum00:00:04Render ready
Demonstration
See the ritual in thirty seconds.
Demonstration. Show the product doing the work — no invented testimonials.
From product to finished ad
- 01
Add your product
Bring a URL, footage, offer, and audience. AngleLume keeps the facts attached to every treatment.
- 02
Choose the angle
Generate distinct creative hypotheses—problem, demonstration, objection, ritual, offer—not five rewrites.
- 03
Direct the scenes
Lock approved shots, rewrite a line, replace a clip, and regenerate only what needs to change.
- 04
Render the ad
Mix narration, style captions, adapt formats, and export a validated platform-ready MP4.
Production sequence
From brief to finished cut.
02
Direct every scene
Choose the footage, shape the script, lock approved elements, and regenerate only what needs to change.
03
Cut and render
Trim scenes, mix narration, style captions, adapt formats, and render a real platform-ready video.
Fictional example product
The product stays consistent. The hypothesis changes.
- Strategic thesis
- Lead with the visible friction before the product appears.
- Opening hook
- Mornings look tired.
- Customer belief
- My routine is fine — I just look worn down.
- Narrative structure
- Problem → proof of tension → product as relief → CTA
Render pipeline
A real media engine beneath the creative.
AngleLume produces actual edited files. Rendering time depends on length, resolution, and queue load — not instantaneous magic.
render.manifest.jsonvalidated
- 01Uploaded footage and product media
Images, MP4s, logos, and music are probed and attached to the cut.
- 02Generated scenes
Request generated clips when needed; uploaded product media stays first-class.
- 03Scene trimming and cropping
Set duration, source in-point, crop, and transitions per scene.
- 04Voiceover
Approve the script, then synthesize a track measured against the timeline.
- 05Timed captions
Captions sit above the platform-safe bottom and follow approved copy.
- 06Audio mixing
Duck music under narration with a shared composition plan.
- 07Aspect-ratio adaptation
9:16, 1:1, and 16:9 from one timeline.
- 08Validated MP4 exports
Preview and export share one Remotion composition — real H.264 output.
Studio
Direct the cut in one workspace.
Stage, assets, inspector, and timeline stay aligned with the same composition used for export.
Fern & Dew · Problem first · 9:16Render
Mornings look tired.
Built for teams that live by the next creative test.
Performance marketers
Ship more distinct tests without waiting on a full production cycle for every variant.
Ecommerce brands
Turn product pages and owned footage into directed cuts that stay on-brief.
Creative strategists
Separate hypotheses clearly — problem, proof, ritual, offer — before you spend on polish.
Small creative teams
Brief, edit, and render in one workspace when headcount is limited.
Agencies producing repeatable variants
Lock approved elements and regenerate only the openings that need a new angle.
Usage-based
Start with one angle. Build from what works.
Pricing follows generation and rendering usage — not seat theater. Start an angle, learn what holds, then expand the cut.
Begin
Your next winning angle starts with what you already have.
Bring the product, footage, and offer. AngleLume will help you shape the campaign.
Start an angle